SPLEEN

For this project I wanted to create branding and advertisement for a brand of my own creation, Spleen. Spleen is the energy drink of the future, in the year 3077 this is all the kids are drinking. Sourced from the spleen from an alien animal on an unknown planet, spleen helps keep your brain focused and cybernetics fueled. Spleen, be more than human!

THE PROCESS

I went through about 8 different variations of spleen before I decided on a design. I first had a metallic rib cage showing the interior cybernetics, then after that I went for a more X-ray style trying to show how it would effect your body. In the end I went for a version more focused on extreme sports. I also 3D modeled and 3D printed the can, as well as fitting an electromagnet to make it levitate. The video to the video is a real life model.