A21-MIDWEST MIRAGE

For this project I designed a cover and brand guidelines for the AIGA gala for 2026. The prompt we got was “Midwest Mirage” which was basically a weird cowboy aesthetic. We went with a grungy and hand made look that I think came out really well. I worked in a group of three (including me) and we were competing against 4 other teams. We ended up getting chosen for the gala, so more to come closer to September.

THE PROCESS

I worked in a group of three and what I basically did was photo editing, sourcing, layout, and collages. I also did all the effects such as the glowing. The rubber stamps and block printing were done by my good friend Ben Berg.